Audi

Audi who is considered the latest luxury automaker is now joining the monthly subscription services, and so launching a subscription pilot program in Dallas. It will allow customers who want to have a fleet of fancy cars but don’t desire to buy or lease one. This exclusive service is called Audi select and its subscription costs $1,395 per month which include fees, insurance, and maintenance.

Customers can select from a range of vehicles which includes the Audi A4 sedan, A5 Cabriolet, Audi Q5, and Q7 SUVs, and S5 Coupe. Users who participate in the program get two vehicles to swap in a month, they can also choose to deliver the cars at their home or get the vehicle picked from dealership store.

“There are future plans to expand this new program to additional markets. While we don’t have a date to share today, the learning we’ve been able to gather through our years of experience with other mobility offerings, like Audi on-demand and Silvercar, puts us in a position to scale quickly,” Silvercar CEO Luke Schneider said in a statement.

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Along with maintenance and insurance the roadside assistance, unlimited mileage are included too as well as 24 days of annual rentals of silver cars per month. Audi plans to expand its subscription service in other areas of the country after getting the required feedback from Dallas, and the company also has to resolve the financial terms with the dealerships. Audi is trying to smooth its rivalry with the Mercedes Benz, BMW, Volvo, Lincoln, and Lexus. Because currently, their subscription is doing well in the market.

This is not the first time the automaker introduces such subscription, In 2016, the company launched on-demand service as a pilot program in San Francisco, it gives a variety of cars to rent on daily basis.