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Mercedes launched All-electric SUV in direct Challenge to Tesla


Mercedes Benz is all set to launch its new All-electric SUV today at an event in Stockholm, the car manufacturer aims to take a start to expand electric vehicle (EV) sector against Tesla’s dominant and fastest-growing market for premium battery cars.

According to the New European Driving Cycle, the provisional electric range of the car is 450 kilometers and the combined carbon dioxide emissions are zero grams per kilometer. Moreover, its lithium-ion battery weighs about 650 kilograms and produced by Daimler subsidiary Deutsche Accumotive.

Dieter Zetsche, chairman of Daimler AG and CEO of Mercedes-Benz Cars, said in a statement Tuesday, “With the EQC — the first fully-electric SUV from Mercedes-Benz — we are flipping the switch.”

“Electric drive is a major component in the mobility of the future. We are therefore investing more than 10 billion euros in the expansion of our EQ model portfolio, and more than 1 billion euros in global battery production.”

Daimler owned Mercedes, BMW, Volkswagen’s Audi and Porsche are all pointing towards the $52 billion Californian upstarts. Whereas the Mercedes launch of EQC is the latest attempt by the well-known car manufacturers to challenge the dominance of Elon Musk Tesla. On Monday, Audi begins the mass production of its e-Tron which is the brand’s first totally-electric SUV, the vehicle will officially launch in San Francisco on 17th September.

Markus Schafer, an executive board member at Mercedes-Benz Cars, said:

“Our decision to produce electric vehicles on the same line as models with combustion engines enables us to respond flexibly to demand and use plant capacity to best effect. In this way, we can continue to ensure both high efficiency and top quality with well-proven production processes.”

Read also: Samsung plans to overhaul its Mid-range smartphones strategy

The production of electric cars will begin in 2019 at the Mercedes plant in Bremen, Germany, where the production preparations are in full swing, the company also said that Beijing Benz Automotive Co, a Sino-German production has decided to start production of the EQC at the local market in China.

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