Panasonic

Recently, Three firms team up together to modify their cameras, Panasonic, Leica, and Sigma announced they all are joining to form L-mount alliance for full frame and APS-C sensor cameras. Because they want to compete with Nikon, Canon, and Sony in the market. The company is going to keep Leica’s L mount system as a part of the agreement, previously, it was launched in 2014 and used in TL APS-C and SL full-frame mirrorless models.

Leica cameras and lenses are extremely expensive but the partnership means Panasonic and Sigma can now develop products at reasonable prices. Panasonic and Leica think of adopting Lecia lens because it is the only one with full frame Mirrorless cameras so far. Earlier today, Panasonic unveils its first full-frame mirrorless camera the Lumix S1 and S1R which includes a new mount, on the other hand, Sigma also plans to launch a mirrorless camera.

“The strategic partnership between Leica, Panasonic and Sigma will allow customers to use a wider range of cameras and lenses in the future without compromising [by needing to choose] specify individual manufacturers, because they use propriety bayonet mounts,” the press release states.

At the conference, Sigma announced that they will develop new lenses for the system which includes its other models as well as high-optical-quality Art.

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At the company’s joint press conference Panasonic international marketing Chief Junichiro Kitagawa said, “For me this alliance, will make a fundamental difference for the future of the imaging industry… and will help generate significant growth for the mirrorless market,”

As Panasonic has already started working on three L-mount lenses, the company said it will reach to 10 lenses within a year of the Lumix S1’s launch, which is scheduled to launch in 2019 spring. The trio is all set to challenge Canon and Nikon especially when both of them is currently making efforts in the mirrorless field.