Amazon said on Friday that Apple Music is coming to Amazon’s Alexa-enabled Echo devices, to expand Apple streaming Music ecosystem. Other than Apple, The Echo smart speakers already support a wide range of Music services including Spotify, Pandora, iHeartRadio, and TuneIn. It is a very rare move for Apple to allow a third-party voice assistant such as Alexa to control an Apple service.
Apple music users will ask Alexa to play their favorite songs, artists, and albums, Along with streaming services curated playlists and radio stations. For that, Echo owners just simply have to enable the Apple Music skill in the Alexa app, link their account, and they’ll be good to go listen to their playlist.
“Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said senior VP of Amazon devices, Dave Limp, in ablog post. “We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top-tier services.”
Making the availability of Apple Music to Echo devices seems like Apple is doing something entirely opposite to its usual strategy, but the company’s decision start making sense because they want to expand the platform of its streaming service and to make them available on the most popular home speaker platform out there. Also Earlier this Month Amazon sign in a new deal with the e-commerce giant to sell iPhones, iPads, and other Apple products on its site.
Moreover, Apple Music will be available on Amazon Alexa Echo devices from the week of Dec. 17.