Soon AT&T customers will start to see a fake 5G logo present in the corner of their smartphone next year. It is not because they are using a 5G phone connected to a 5G network, but because AT&T is going to make it believe most advanced 4G LTE tech is 5G.
According to a report byFierceWireless, the company will insert an icon which reads 5G E on the new models that will be connected to LTE in the markets where the carrier has positioned some speed-boosting still definitively 4G technologies. Although, the E is made smaller than the rest of the Logo which points out to “5G Evolution,” the carrier term for the network which is not entirely a 5G connection but is still faster than traditional LTE.
It is deceptive plus misleading to make such changes only to win the coming advertising wars around 5G. In this fake 5G logo idea the company will be upgrading the bunch of customers phone to 5G whereas AT&T will have a multitude of people using a “5G” network months. The E in the 5G E icon hold a special explanation, it might be possible that E means it is not an actual 5G phone.
In a company’s blogpost yesterday, T-Mobile CTO Neville Ray wrote that AT&T was “duping customers into thinking they’re getting something they’re not.”
However, AT&T said in an interview toFierceWireless:
The “5G E” logo would initially come to “a handful of devices, with more devices showing the indicator in spring 2019.”
The company has not made it clear which or how many devices would get the Icon, besides it being the latest Andriod device. As per the Fierce wireless, the majority of the people would be able to see the new logo with AT&T’s 5G Evolution network available in over 400 markets by the end of 2018. It also makes 5G a rear and limited model for the next few years, as this little branding change could mislead the basic understanding of next-generation wireless technology.