Facebook is testing a new Live video Shopping feature for merchants which allow them to sell items on a Live stream. Customers can take a screenshot of that particular item which they want to purchase, and use messenger to send Message directly to the seller and the person will guide customers through the details.
Facebook confirms that the feature is only testing with a limited set of pages in Thailand, that has been a testbed for shopping feature. It was first spotted by social media and reputation manager Jeff Higgin and re-shared by Matt Navarra and Social Media Today. But recently Facebook confirmed the tests and also provide additional details on it.
The reason behind selecting Thailand for testing is that a community of Independent sellers has recently taken to Facebook Live to sell a variety of products, from cosmetics to handbags and other fashion items. Merchants will set schedule a regular stream to showcase new products and model them, or offer special incentives for free items if users shared their live streams on their news feeds.
“Thailand is one of our most active Marketplace communities” Mayank Yadav, Facebook’s product manager for Marketplace, toldTechCrunch.
Now they are running Live Video Shopping feature, it allows pages to Notify fans which they use to showcase products and connect with your customers. Currently, the sellers use the manual way to record sales like calling out the individual buyers and on the Stream and sent a message with Payment information. The new feature will make it less confusing both for buyer and sellers because a broadcast can sometimes move quickly as sellers move from one product to another.
For the time being, Facebook said that they will not take the cut off payments which made through live streams. The company does not indicate when the feature would exit Thailand and roll out worldwide.