Apple latest iPhone model is now available on huge discounts in China because the Chinese retailers want to sell the device. The model graph is going down as many consumers are not liking the iPhone model due to its high price rate. Also, Apple has posted poor China sales and experts say it is because they lack innovative features as compared to Huawei.
Earlier this month, the technology giant itself acknowledged that the low sales in the Chinese market would unexpectedly lead towards worst first quarter revenues. The price cut of the iPhone came into the country when large Chinese retailers including Alibaba-backed Suning and JD.com changed the price of the 128GB version of the iPhone XR from 6,999 yuan ($1,036) to 5,799 yuan ($858) — a 1,200 yuan ($178) discount.
Other third-party sellers further reduce the iPhone prices offering flash sales to try to unload iPhones, Although one seller had 256GB version of the iPhone XS Max which is the Apple most premium device for 9,699 yuan ($1,436), it is less than the U.S. firm’s official selling price of 10,999 yuan ($1,628) for that smartphone. According to the Apple website, the same model is selling for $1,249.
Moreover, other Chinese retailers are also putting their iPhone on sale, like Sunion which is an Apple re-seller was advertising 700 yuan off for both the 128GB and 256GB versions of the iPhone XR. E-commerce site Pinduoduo which allows third-parties to sell products also had good discounts across all of the latest iPhone models.
Apple phone sales in China is decreasing because of two factors explained by the local consumers and experts, as it got high prices, and it has failed to introduce new features which could excite the customers. A Canalys analyst Mo Jia who tracks China’s smartphone industry, he believes that Apple could itself have lowered its prices of iPhone that shipped to the distributors.
“It’s possible Apple wants to test the market’s feedback if it brings down the channel prices. Or, Apple might be under pressure to clean out its stock of iPhones,” Mo Jia said.
Or might because of other Chinese Smartphones makers who offer premium devices at cheap prices.