Reportedly, Facebook is working to integrate Messenger, Instagram, and WhatsApp, which would allow cross messaging between these three services. Each service will continue to operate as a standalone app and Facebook is rebuilding the underlying messaging infrastructure to be unified. The company is still in the early stages of work and expected to complete it by the end of 2019 or in early 2020.
Facebook CEO Mark Zuckerburg also ordered all the apps to incorporate end-to-end encryption, it is an important step which protects the messages from being viewed by the anyone except for the participants. With the plans to integrate messenger with Whatsapp and Instagram Zuckerburg wants to increase the utility of Social Media network and to keep its billion of users engaged in its ecosystem.
In a statement, the company explains that “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.” It added: “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”
Moreover, by doing so, the company could also provide user engagement to advertisers, by increasing its advertising arm when its growth has slowed down. At the same time, this service raises questions about the data privacy because the flow of information between these platforms is different. Like Whatsapp requires only a phone number to register through the app while facebook and messenger ask users to give their real identities.
“As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work,” Facebook said in a statement.
Facebook has the most number of users than any of the other Social media giants and by combining its platform like this the company could give a direct competition to Apple’s iMessage and Google’s messaging services.