Just few days before the Valentine’s Day, Razer has unveiled a new line of limited pink products, including the Stealth laptop and a variety of accessories. On January 30, Razer officially released Weibo: “Razer’s new powder crystal version of the Valentine’s Day series.
Razer launches a variety of limited edition pink products. These products arrive just in time for Valentine’s Day. In the words of Razer’s managing director, Min-Liang Tan, they “will conquer hearts.”
Min-Liang Tan, co-founder and CEO of Razer, said:
“On this Valentine’s Day, we hope to share the joy of the game in a new way. The new Razer Spirit Trailer is our most powerful thin and light notebook , designed for work and games. The limited edition of the powder crystal released today is believed to capture the hearts and minds of everyone.”
This is not the first time Razer produces pink hardware, it launched four Quartz products last year. This year product line is much bigger. It includes mouse, keyboard, a headset, a Seiren X microphone. Regardless of the color, it’s a big step forward for Razer to target costumers.
The company is not clearly said that they hope to target female customers with all these pink products, the press release of the company only makes reference to Valentine’s Day. They will not impose a “pink tax” on any of the products of the Quartz edition. They will cost precisely the same price as their normal counterparts.
The Razer Blade Stealth Quartz is expected to cost $ 1,599.99. It gives user an 8th generation Intel Core i7-8565U processor, a 256GB PCIe SSD, a discrete Nvidia MX 150 GPU, 16GB of RAM and a 13.3 “Full HD (1920×1080) display. The other Quartz accessories will cost equal price as the classic models.
Razer also announced the Quartz Pink editions of a number of gaming peripherals, including: Razer Huntsman Quartz Keyboard, Razer Seiren X Quartz Streaming Microphone, also Kraken Pro V2 Quartz Helmet with New Headband, Improved Ear and Microphone Pads and few other things.
This new pink laptop is part of a their recent trend: its Blade notebooks have got more detailed designs and other colors, like the Bronze Blade, Stealth Blade, the White Blade, and now this new pink option. The company started selling new accessories in colors that are not black neon.
All Razer Blade Stealth Quartz Pink Edition products are now available in the US, China and Canada. The company also said that Blade 15 Advanced Laptops, simplified to record RTX CES graphics are now accessible in the United States, Canada, France, the United Kingdom, Germany, and China.