Roku Channel who is known to offerfree-to-watch, ad-supported movies, TV shows, and live news, is now introducing premium subscriptions. Users can choose to add up to 25 premium video subscription within the Channel, to centralize their access to streaming services.
At launch, Consumer can go for add-on subscription from the premium networks which include Showtime, Starz, EPIX, CuriosityStream, Noggin, Baeble Music, CollegeHumor’s Dropout, Hopster, Magnolia Selects, FitFusion, Smithsonian Channel Plus, Tastemade, Viewster Anime, The Great Courses Signature Collection, MHz Choice and others.
Roku Channel is not only limited to Ruko Hardware as they are focusing on expanding the list. Over the past year, the Channel includes news, sports, TV shows, and other entertainment offerings both from traditional studios and digital networks. This has made the Channel become one of the top-five watched channels across the Ruko platform.
“We’vebeenfocusedonadsupportedcontentandwillcontinuetohaveaveryrobustofferingthere.Butthere’slotsofgreatcontentthat’savailableonlyinsubscriptionservices,” explained Roku’s vice president of Programming, Rob Holmes, “We also wanted to try to improve the userexperience in a lot of the same way that we did with the launch of The Roku Channel around ad-supported content,” he said.
Roku also said that adding channels subscription is a one-click matter from any channel page and all the participating partners will get an offer of free trial for a week. The company also plans to enhance the Roku Channel to make content from your premium channels easier and quicker to find.
Alongside the launch of Channel subscription, Ruko channel mobile app has been updated to video playback. It means that you can watch the Roku Channel content, including subscriptions, on your smartphone or tablet, as well as on the TV sets and on the Web.