The LinkedIn social network has now 600 million users globally, in a recent interview the company said that video is the fastest growing format on its platform, along with original written work, shared news and other content. This week the company has decided to launch LinkedIn Live giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.
LinkedIn live will focus on Streaming services like Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. It will launch in beta first in the US as an invite-only, the company will also post a contact form for other users who want to get it. It is not clear when will this feature become available for everyone to create LinkedIn Live videos.
In an interview with TechCrunch Pete Davies who is the director of Product Management at LinkedIn said, “Video is the fastest growing format on our platform right now, and the one most likely to get people talking, the director of product management at LinkedIn,” “Live has been the most requested feature.”
Microsoft is a technical partner for LinkedIn’s live video effort and they are supporting LinkedIn Live through its Azure Media Services which provides all the important encoding technology to stream Live videos. On the other hand, LinkedIn is collaborating with Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive to allow content creators to access streaming broadcasts services.
LinkedIn is currently facing strong competition from other tech giants like Facebook, Twitter, YouTube, Twitch, and many other services which offer live video streaming services. The company clearly thinks that it can differentiate upon its target audience, the type of video and services it offers. LinkedIn has always been professional about its working life connections, with this new LinkedIn live they aims to corner the Niche of the streaming video market.