To deal with users from misusing the dislike button which can harm the content and Channels on YouTube, the company is seeking creators ideas on this issue to tackle the problem. Tom Leung who is the director of project management at YouTube talked about weaponizing dislikes and addressed it as a ‘Dislike mobs’ in Creator Insider, YouTube’s corporate series for creators.
Dislike mobs are a group of people who have some kind of grudges or upset with the creator’s content decide to weaponizing dislikes to execute an organized attack and downvote or negatively review a game or video. A few reports have suggested that a video with a high number of dislikes outweighs the number of positive likes are less likely to be recommended, and could, therefore, damage the creator’s channel.
Now YouTube has decided to experiment with new ways and make it more difficult for organized attacks to be executed. Leung said in a video that if none of the options go right they might hold until a better idea come. For the time being, the current option for creators is to go into their high preferences and points out they don’t want likes and dislike number to be visible.
“Another [option] is requiring more granularity when someone downvotes,” Leung says. “If you’re going to give a downvote, maybe you have to click a checkbox as to why you don’t like this video. That could give the creator more information, and it would also give viewers pause instead of just doing it impulsively. On the other hand, that’s complicated to build, complicated to collect, and then to relay the results to the creator in analytics or Creator Studio.”
The last option which Leung discussed is the most extreme option which is to remove dislikes entirely. It’s not “as democratic,” according to Leung as, “not all dislikes are from dislike mobs.”