The vice president of global policy management at Facebook, Monika Bickert, said in a blog post that Facebook will begin to decline ads that contain vaccinated false information. The company also removed target categories such as vaccine disputes from promotion tools.
She said that it will reduce the ranking of groups and pages that circulate fake information about vaccination in news feeds and searches. These groups and pages will not be included in suggestions when you type in Search.
In addition, when an ad is found that contains the kind of bogus information about vaccination, it will be blocked. For ad accounts that keep on to violating the policies, the website may take more steps, such as disabling the advertising account.
Last month, media reported that more than 150 anti-vaccine ads were purchased on Facebook. It was usually targeted at women over the age of 25. Some ads were exposed to users who are interested in becoming parent, overall at least 1.6 million times.
The company also told media in February that it was looking into how it should address anti-vaccination content. Facebook also consider in providing people with extra information so they can choose whether to read, share or participate in the conversations they see on the website.
After removing the recommendations the company says, it will “find ways to share educational information about vaccines when people see false information.”
Social network efforts to struggle vaccination fake information extend to Instagram; the company said it will stop recommending content, including vaccine error messages in the app’s exploration page.
Instagram will also stop showing vaccination error messages in hashtag search results. It’s unclear how long it takes for these new controls to begin. The team is fully dedicated for the protection of the community and will continue to expand this work.
In February, the Guardian found that anti-vaccine campaigns are usually ranked higher and better than truthful information from Facebook’s more reliable sources. YouTube also announced last month that it will start on blocking ads on videos with anti-vaccine content.