Mark zuckerberg

Facebook CEO Mark Zuckerberg has outlined a vision about the future of Social media platform of its messaging service. He explained that the future of the platform would be focused on the privacy of data along with features like the end to end encryption between its various apps like Facebook, Instagram, and WhatsApp.

“My focus for the last couple of years has been understanding and addressing the biggest challenges facing Facebook. This means taking positions on important issues concerning the future of the internet”, Zuckerberg writes.

Social networking sites have their own places but Facebook said that they can build a platform which can focus on privacy first. It would also set a higher standard for the Facebook company and to rebuild its broken image. As the company has spent the last two years deep buried in scandals about the data privacy, like the Cambridge analytica scandal and then the biggest data breach in company history.

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what they’ve shared. And we all expect to be able to do things like payments privately and securely.

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To achieve this goal Mark Zuckerberg says that the Facebook messaging platform will turn into WhatsApp end to end encryption, which would incorporate to the entire platform.

“I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever,” Zuckerberg says. “This is the future I hope we will help bring about.”

Zuckerburg is using the card of encryption so that they can reverse years of reputational damage by proclaiming a near-religious belief in the power of privacy.