The Swatch group is currently suing Samsung for copying its dials. The company that distributes brands Tissot , Omega , Rado and Swatch said the rechargeable dials of smart watches Gear Sport , Gear S3 Classic and Frontier of Samsung were identical to those of its own brands.
After observing this situation, Swatch has decided to file a lawsuit with the US court as it is in the United States that Samsung has registered. The complainant refers to the violation of his trademark and speaks of unfair competition and unfair commercial practices.
According to Reuters, the Swiss watchmaker claims more than 100 million dollars in damages to the firm. The action also points out that Samsung was engaged in unfair business practices. The group also said that the reproduction of its brands was intentional, to damage their reputation that has been built for decades.
“This sweeping of our brands can have only one purpose: to make it misleading in the eyes of consumers the fame, reputation and goodwill of the Swatch Group products and brands built with care over decades ,” as gathered by the Reuters news agency.
To get things back on track, not only does Samsung have to stop these practices, but it also pays more in damages. The complaint, filed in a New York court, Samsung has not yet wanted to comment on that accusation.
This is not the first time that the Swiss watchmaker tries to protect creations. In 2014, the firm sent extraction requests to sites displaying smartwatch images that violated copyright.
Swatch has already registered more than 173 smartwatch patents even if the company does not put them all into practice yet. Last year, the group said its operating profit rose 70 percent despite fierce competition from Apple Watch and WearOS smartwatches.
To amend the situation now the two companies will have to find an agreement or maybe the case will really be resolved in the courtrooms.