Long before WhatsApp and other Facebook Messenger, there was BlackBerry Messenger. BlackBerry owners could chat and exchange content simply through it.
BlackBerry Messenger, also known as BBM will soon be bowing out. The company announced that its personal messaging service will no longer be available as of May 31, 2019.
In recent years, the mobile market has changed a lot; BlackBerry is no longer part of it. If the manufacturer has tried to keep BBM alive for a while, today it recognizes its defeat. That’s why the closure of the service is now dated.
“Three years ago, we set out to revitalize BBM for consumers, one of the most popular instant messaging applications, as a multi-platform service where users can not only discuss and share their life experiences, but also consume content and use payment services. We have dedicated ourselves to making it a reality, and we are proud of what we have built so far,” writes BlackBerry on his blog.
BlackBerry had stopped making phones a few years ago, leaving this task to TCL. The Canadian company then decided to try its survival in the instant messenger market by making BBM cross-platform and adding many features.
The group recognizes that competition is fierce in today’s messaging and that users have changed their habits. Everyone has gone on WhatsApp, Facebook Messenger, iMessage and other platforms. It explains that it is difficult to engage new users for this reason.
BlackBerry Limited also announces that BBM Enterprise is open to individuals. A decision made “out of respect for the most loyal users of BBM”. The BBMe app is available on the Play Store today and will be available soon on the App Store.
BBM App was founded in 2005 and will close its doors 14 years later. It is important to note that the closure is for the consumer version and BBM for the companies remains in place.