Google has started the process of shutting down Google+ and deleting all consumer accounts on its Google+ social network platform accounts. It brings an end to the company’s attempt to directly compete with Facebook and Twitter. The company signed the shutdown of the plus app last year, after that an embarrassing security issue being blamed on the company, therefore, the process delayed to early April 2019 instead.
Google phased out because of the low usage, also the company confirmed two data leaks which could expose accounts information to the outside world. Moreover, the company has acknowledged that plus is failed to meet the expectations for user growth and mainstream pickup.
“While our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps,” Google’s Ben Smith wrote in October. while today he said that “90 percent of Google+ user sessions are less than five seconds.”
If this platform could become as successful as Facebook, but the platform has been home to a small-but-loyal community of users through the years. People use this platform for topic-focused discussions, which lead conversations to be more substantial and constructive rather than boring or useless. Plus app also allows you to organize people into circles, which the company thinks you do in your everyday routine.
In the early days of Google+, they forced users to create accounts on the social network to comment on the company’s other services like YouTube, might be a move to instigate other users to comment. Google plus even got tied to the process of making up Gmail accounts. Obviously being forced by some company to made accounts on the social platform does not sit well among the people. So Google entirely is responsible for the damage because of its own decisions.