vertical TV

After years of letterboxes and angry commenters, to view the vertical videos the electronics world is developing hardware which is specially designed for this. With an attention-grabbing gimmick, a 43-inch quantum-dot QLED vertical TV named ‘The Sero’ has been unveiled. The portrait mode shooters have won.

A 43-inch TV that was designed by the Samsung with the millennial generation in mind and therefore pivots between horizontal and vertical orientations. You can easily flip it around 90 degrees and it will let you watch Instagram, Snap and other smartphone videos in their native vertical configurations. Samsung says:

Acknowledging that most mobile content is vertical, the Sero is designed to encourage young people to project more of their smartphone stuff onto the TV by allowing it to go vertical

Display president Han Jong-hee said:

“Samsung will continue introducing screens that respect personal consumer tastes,”

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Samsung hopes that this TV will function as both kinds of music streaming hub and a handsome piece of furniture as throwing in 4.1-channel, 60W speakers along with an integrated navy stand and a minimalist rear design. The Sero can also serve you as a huge digital photo frame or a music visualizer when you are not using it as a conventional TV or a phone enlarger. Samsung’s Bixby voice assistant will be also in your hands.

At the end of May, in its home market of South Korea Samsung intends to put the Sero on sale for 1.89m KRW (around $1,600). Between a concept and a real product, sero occupies a weird middle ground. Samsung is adding this tv the sero to its so-called lifestyle TV lineup which includes existing Serif and Frame. Samsung is putting a price and release date on this new tv.

This new TV is totally called a concept by the company, and all efforts will surely include close monitoring of consumer feedback to the entire premise.