A new revenue stream is soon to be unlocked by Snapchat while giving you something to do between chats and Stories. While texting and talking with your friends, Snap chat debuts its Snap Games platform that lets you play real-time, multiplayer games. Will Wu, the director of product at Snap chat, at a Partner Summit in Los Angeles introduced Snap games to highlight the new features for creators and app developers.
“The shows, which run three to five minutes each, are designed for Snap chat and are shot in vertical form for smartphone viewing. They include graphics and split screens.”
He further added:
“We wanted to build something that makes us feel like we’re playing a board game with family over a long holiday weekend, something that makes us feel like we’re sitting with friends, controllers in hand,”
The base of this platform is the Snap’s secret late-2017 acquisition of Pretty Great, which was an Australian game studio with talent from Half Brick. Bitmoji Party, a Mario Party-style mini-game fest, was built by that team. They show off the platform that includes five games from developers like Zynga and ZeptoLab. Worldwide these game are rolling now.
Users will have to watch six-second un-skippable commercials that will reward them with a power-up or bonus in-game currency. In the Snap Partner Summit in Los Angeles, Snap announced the new Snap Games platform at its first-ever press event.
Good news is that users don’t have to download Snap Games separately, as they’re piped in from the web. By tapping a new rocket ship button, in the chat bar users can browse the available games. Wu said:
“You can launch Bitmoji Party right from the chat bar, allowing you and your friends to instantly play together, no install required,”
With Bitmoji Party, your avatar competes with up to seven friends at the same time in a series of mini-games. You have to stay balanced on a giant record as a DJ scratches it, or avoid getting knocked in the pool. Winners earn coins they can use to buy dances to stunt on their competition.
Snap engaged developers to build games exclusively for its vertical, real-time multiplayer format, rather than the port in known IP. These comprise:
- Alpha bear Hustle from Spry Fox – a fast-paced word puzzler
- C.A.T.S. (Crash Arena Turbo Stars) Drift Race from Zepto Lab – a cutesy racing game
- Snake Squad from Game Closure – a re-imagining of the classic Snake game set in outer space
- Tiny Roy-ale from Zynga – a top-down battle royale shooter game that feels like a Game Boy version of Fortnight top-down battle royale game
- Zombie Rescue Squad from PikPok – a zombie shooter
Today, Snap CEO Evan Spiegel revealed :
In the United States, Snapchat now reaches nearly 75 percent of all 13 to 34-year-olds, and we reach 90 percent of 13 to 24-year-olds. In fact, we reach more 13 to 24-year-olds than Facebook or Instagram in the United States, the U.K., France, Canada and Australia,”
To boost time spent in the app Snap’s game platform has huge potential. It Ads views that generate because gaming is perfect for its demographic. The question arises here that whether Snap’s reward-incentivized video ad views will be able to generate enough cash to engage developers coming to the platform. Otherwise, a limited line of titles could get old quick.
Snapchat also announced that its partnership with outside developers is confirmed and it will be able to synchronize Snap chat features into their apps. We can consider some apps like, Fit bit smartwatch users will be able to access Bitmojis. Netflix subscriber will be able to directly publish a message on Snap chat about a favorite series.
“We’re navigating a profound transformation in storytelling,” “Mobile is now the dominant medium for telling stories and consuming.“In 2019, mobile will surpass television in time spent for US adults.”
Said Sean Mills, the head of original content at Snap. 190 million daily active users are present on Snap chat but it has struggled to boost revenue from the young user. Every year since it has lost money, it was launched in 2011 and has even said it may never turn a profit. But we can conclude that what began with Stories can be used to discover publications, premium Shows, augmented reality toys and now games.