Today, updated Apple TV app is just released by Apple across iOS and tvOS. Apple’s own upcoming Apple TV Plus video streaming service and laying the crucial groundwork for the company’s new TV strategy with direct-to-consumer subscriptions, well its a big deal for the company.
So for playing back video, why does it still default to portrait mode?
Actually its just an appalling user experience watching video using Apple’s native TV app, there’s simply no way around it. It also looks terrible that how it works. Suppose you’re watching a video on the TV app it will always play in portrait. Whether you bought TV app or rented on iTunes, streamed through one of Apple’s native partner channels, like HBO or Showtime, or whatever the method you have been using Apple TV Plus will be on an iOS device.
There is no way to watch video in landscape, If your device is set in rotation lock as most iPhones tend to be. Only you can watch it in landscape, is to disable rotation lock. For which you have to swipe down into the control center, as there is no way to access it directly on the playback screen, and then rotate the device.
You better make sure to hold your phone steady as there is also no way to lock it in landscape mode once rotated. Apple didn’t use to do this as back in iOS 10, default to landscape mode was available in the TV app videos and even in the new TV app rolled out with iOS 10.2 in December 2016, that is why may be it is more annoying for the Apple users.
It started from Apple released iOS 11 as in that portrait was made default, and it’s been stuck that way ever since. This is an entirely solved problem and it makes this all more frustrating. If you watch a movie or TV show on the Netflix or the HBO Go apps it’ll kick you into landscape by default. Netflix and HBO both know that letter-boxed portrait mode is terrible, but on the other side there’s not even an option to watch a show in Apple’s bizarre.
At least as a start, YouTube and Hulu go for a different approach as they do present widescreen videos in portrait. Unlike Apple, other data and information like upcoming episodes or video descriptions and comments are being showed by these apps in extra space. Moreover, Hulu and YouTube gives the best of both worlds by offering a full-screen button that instantly makes the videos full-screen in landscape mode.
Apple can easily fix it like it had been doing for years, by just making video play in landscape by default again. A rotation lock toggle can be added to the pop-over controls to make switching easier. And full-screen button could be actually made functional by Apple. But it’s been almost two years that update after update hasn’t resulted in any changes and Apple has broke its app.
Apple needs customers to buy content and to subscribe to services in this app and how is it ever going to succeed against these more established companies, if they can’t even get the most basic function of streaming a TV show right putting it in the right picture orientation for the viewers.