Finally, Sonos is bringing Google Assistant support to its smart speakers. On Thursday, the company has announced that the assistant support rolling out next week as a part of its Q2 financial report. The confirmation follows the extensive beta testing by the company, which originally claimed to add Assistant support month ago.
“Through a software upgrade, Sonos One and Beam will support the Google Assistant in the U.S., with more markets to come over the next few months,” the company said in its letter to investors.
The company’s spokesperson declined to reveal further details on the timing assistant support for legacy Sonos speakers, saying that the company will reveal more next week, CEO Patrick Spence confirmed the news as well.
“This feature will truly elevate the customer experience and marks the first time that consumers will be able to buy a single smart speaker and get to choose which voice assistant they want to use. We think giving consumers choice is always the right decision, and we anticipate this philosophy will be adopted in the industry over time,” he said
Voice control from Google has taken a very long time to come to Sonos. In late 2017, Sonos first announced that they are working with Google when the company first launched their Sonos One speaker. Simultaneously, the company admitted that its goal is to incorporate Assistant support in its devices. However, Sonos fiscal Q2 2019 earnings report has surpassed analyst expectations as they successfully generated $210 million during its fiscal second quarter, ended on March 30.
It is 13% more from the first three months of 2018 when the company generated $186.7 million in revenue. Sonos sales unbelievably boosted when they sold $89 million worth of devices in the quarter. On the other hand, the sales of traditional speakers went down with Sonos selling 16% fewer of these devices than during the same quarter last year.
The company said this happens because of the discontinuation of Play:3 speakers as well as entry-level Play 1 speaker. They sold a total of 785,291 products during the quarter, which was up just 1% year-over-year. During the quarter, Sonos spent less on advertising and marketing which helped the company to overcome the loss. Apparently, Sonos is banking on IKEA to make it the brand ambassador of their gadgets.