The grocery delivery market is expanding day by day and that’s a piece of good news for the consumers. In this regard, Walmart has introduced an unlimited grocery delivery service called delivery unlimited. The service is an expansion of the company’s existing delivery and pickup efforts and costs $98 a year.
The annual subscription is a discount over a flat rate and monthly plan options Walmart already offered. Delivery unlimited is the third option which offers users a way to skip per-order fee because of the monthly or annual subscription. Grocery delivery service is exactly what they named like a way for consumers to shop through a company’s mobile app, pay using the app, and then wait for someone to bring the groceries to their door.
The service is useful for those who did not want to leave their house or don’t have time to go out for shopping. Depending on the usage, each food order comes with a flat shipping fee somewhere between $5 and $10. While other services need customers to sign up for a plan and pay a flat monthly fee to get a certain number of deliveries every month. The company’s online food shopping service Walmart grocery offers you a flat $9.95 fee for a single delivery and a $12.95/month rate for monthly subscriptions.
To shop from the Walmart grocery app, you have to build a basket and pick a time slot for your order. There are no restrictions on the delivery timings, if we look at the $98 per year the delivery unlimited service is competitively priced. The other delivery services like Shipt today charges $99 annually, and Target announced this week that a way for Shipt shoppers to pay a per-order fee of $9.99 for the first time, with a Shipt integration on Target.com.
Prime Now is the most expensive grocery delivery service which is priced at $119 per year, but don’t worry it includes more than just delivery service. Prime is a comprehensive advantage program which fast shipping from Amazon.com, access to streaming services, free e-books and more. It is not clear yet how far the delivery service would available.
Unlike, some of the grocery delivery services Walmart doesn’t operate its own network of delivery professionals or independent contractors. In fact, it partnered with some of the delivery providers across the US, like Point Pickup, Skipcart, AxleHire, Roadie, Postmates, and DoorDash.
Moreover, the service was also mentioned in an Instagram post, published in March by the account belonging to a single Walmart store in Utah. The official Walmart FAQ mentioned no subscription option at this time, plus there’s been no formal announcement regarding the service. We have reached out for a comment from Walmart but the company has not responded yet.