The release date of Apple TV Plus ‘Fall’ isn’t too far away, and obviously company is giving some hints about their new release to the users. On Saturday, in an interview with Sunday times, Eddy Cue, Apple’s senior vice president of Internet Software and Services, talked about the service which is expected to launch later this fall, and what we can expect from the upcoming service.


Apple aims to dominate the streaming market with quality, and it will not focus on quantity. It is interested in making the best shows, it does not want to make most shows. Company is not taking Netflix as their model.

Cue says that Apple won’t be “creating the most” original content for users, but will be “creating the best.” When asked about Netflix’s model, he notes that there’s “nothing wrong with that model, but it’s not our model.”

On the other hand, users can expect new shows every month, as may be Apple plans to release new movies and shows every month. However, the first show will be ‘The Morning Show’, a workplace drama starring Reese Witherspoon and Jennifer Aniston. Some other shows will include Ron Moore’s For All Mankind, Steven Spielberg’s Amazing Stories and the Little America series from Big Sick creators Kumail Nanjiani and Emily Gordon.

We are not sure how and where will Apple stand in this streaming industry. Because there are many other companies who had already put their efforts to produce original content for their viewers and they have already attracted them with their content. These companies include Amazon, Hulu, and Netflix. And in this year or next, some other companies like Disney, NBCUniversal, and Warner Bros. have also announced their own platforms.

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According to Cue, Apple has not come as the leader any time before, like Apple was not the first to introduce computers, smartphones, or tablets.

“We try to be the best, and we don’t have to be the first to be the best,” he said. He explains that while Apple doesn’t “know a lot about television other than we are big consumers of it,” what it does do is “find the best people for it.”

Apple surely knows that how to keep the competition with other companies on the same platform. On The TV programming platform, Apple is trying to serve the best to its users like always, high-profile Hollywood executives, Jamie Erlicht and Zack Van Amburg, formerly of Sony, as well as Jay Hunt, formerly of the UK’s Channel 4, will join Apple TV team.

Well! we are not sure that this strategy of Apple of quality over quantity will pay off or not. Apple will not have to face Netflix as its competitor, as also other rivals like Disney and WarnerMedia are in this race. It will totally depend on subscribers, that what they will like. For the real quality shows by Apple, we will have to wait for this fall.