Google new shopping page is now live for the people who live in the United States. It was first announced in May, Google’s new offering personalizes shopping suggestions for users based on their web activity. It will direct shoppers to purchase products through the Google site, a third-party retailer’s site, or in-store.
Previously, some sources reported that Google will not start warehousing or shipping products but will offer the ‘Buy with Google Guarantee’ to select products. It will also refund customers if they do not receive timely and accurate delivery. Google has been testing this new shopping experience in selected markets including France. The company has revealed it at the time when they have been losing ground to Amazon in product search.
Most of the product offerings continue to come from retailers Google has partnered with the legacy shopping platform, including Boxed, Walmart, Costco Wholesale and Target. Google new shopping page is live for users who have signed into their Google accounts. If one person visits Google Shopping signed out, it will display the legacy Google Shopping search engine page.
Once you have signed in into the account, users will see a variety of different, easy-to-browse categories, along with exclusive offers from retailers that Google has partnered with. The preference of things depends upon your browsing history and web activity. When you accessed this feature it shows you suggestions for things to shop. A quick search for “La Croix” on Google Shopping yielded a listing from Costco Wholesale, offering 24, 12 oz. cans for $9.49. This purchase was also backed by the “Buy with Google Guarantee.
However, only Costco members can take advantage of the pricing. All the shopping results will show you the exact product. Moreover, the entire look of the new Google Shopping is clean and uncluttered, using Google’s “Material Design” elements gives you a more organized experience versus Amazon’s platform. Too, Amazon does offer more opportunities for customers to discover lower-priced alternatives or “impulse buy” products.
Google has already tested this new platform in few territories and now officially going to roll out in its biggest potential market in the US. Amazon has become a literal one-stop-shop for virtually every product imaginable, Google has the advantage of having shoppers’ entire search history at its fingertips. The previous month, Amazon has shut down its Amazon restaurants delivery service all across the US. The company has combined with its closure last year in London which also means that Uber eats rival will officially be no more around. Amazon service was initially launched in Seattle back in 2015.
For the record, Uber eats has grown very well since its launch in 2015, plus the company is testing integrating it into its main ride-hailing app.