lexus

This Week, Lexus Milestones event held to celebrate 30 years of the Lexus brand. It is a Japanese luxury automaker and at the event, they have given a preview of what their future technology will look like. This includes Lexus’ plans for upcoming autonomous driving technologies and expanding the number of electrified vehicles and powertrains throughout its entire lineup.

On Thursday, the company’s Executive Vice president of International Koji Sato spoke to the journalist about the upcoming plans after which he said that we plan to roll out 10 EVs by 2025. He said:

“Between Toyota and Lexus, we plan to roll out 10 EVs by 2025. At the same time, every Lexus model on the road will be available as a dedicated electrified model or have an electrified option.”

Electrified means a combination of self-contained hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell vehicles, all of which options are available for the future model. When asked about the fuel cells the Vice president has explained “from a technology point of view” the automaker is “very serious about FCEVs,” but is carefully consider the rollout of hydrogen depending on the local infrastructure conditions.

“A proven history mastering battery management, reduced mass components and electric motors offers an advantage that will help us create a dedicated pure EV platform that speaks to the next generation of luxury consumers that do not want to make compromises for performance, excitement, range or capability,” he said.

At least in the US, the landscape will likely be populated by more hybrids, plug-in hybrids, and battery electric vehicles. The automaker is already on its way of achieving its goal of a fully electrified lineup. Of the 11 models in its portfolio, only five aren’t currently available as hybrids. The ISRC, and GS make sense to hybridize; the GS, in particular, was offered with a hybrid powertrain previously.

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Moreover, LX and GX Lexus are the two largest SUVs and are tricky because customers expect a different level of off-road and towing capability from a vehicle in this class and the automaker needs to make sure that it meets those expectations with whatever electrification route it takes. Lexus’ hybrid technology is continuously evolving, for example, new LC400h halo car features a trick new transmission technology that aims to make hybrid driving more engaging. Plus they are also developing new battery and electric motor technologies, including in-wheel electric motors.

We should learn more about the work and future of Lexus electrification will look like at the 2019 Tokyo Motor Show later this year. At the event, the automaker plans to unveil a new electric concept car. We will have to wait for the event to know the future projects of the company and what else they are planning to modify their vehicles.

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