Today, at the VidCon event in Anaheim, Calif YouTube announced they are rolling out more ways for its video creators to make fans and generate revenue. The new features include more subscription options, additional merchandise partners, and various way to receive tips during live streams. YouTube’s chief product officer, Neal Mohan says that direct monetization has started to bring in money for thousands of thousands of channels.
Last Year, YouTube used the event to launch new products like channel memberships, merchandise shelves, premieres and more. This time the company has decided to expand several of those existing options with new features. Also, to introduce new products like Super Stickers and Learning Playlists the latter which aims to promote the educational use of YouTube. Meanwhile, Super stickers are meant to complement the existing monetization tool, Super Chat.
Super Chat allow fans to pay to make their message stand out during a YouTuber’s live stream or premiere. YouTube says Super Chat is now the No.1 revenue stream across nearly 20,000 channels a 65% year-over-year increase. More than 90,000 channels have used Super Chat to date, with some earning more than $400 per minute, all thanks to the feature.
Moreover, YouTube is introducing Super Stickers that will launch in the next few months. Fans would be able to purchase these new animated stickers during live streams and premieres in order to show creators how much they like their content. The idea for super stickers might be inspired by gaming site Twitch’s Bits emotes and cheermotes. It also brings animated stickers into the chat as a way of supporting video creators. YouTube super sticker is definitely going to have a different look-and-feel and would be offered across different languages and categories including gaming, fashion, and beauty, sports, music, food and more.
Last year at VidCon, YouTube also introduced Channel Memberships which is an expansion of YouTube Gaming’s previous Twitch-like “Sponsorship” model. At here fans can pay a subscription to gain access to special features associated with a favorite channel. Currently, fans can opt to pay the $4.99 Channel Membership subscription to get unique badges, new emojis and other special perks like access to exclusive live streams, extra videos or shout-outs.
But at the recent event, YouTube introduced a much-requested change to memberships: levels. However, with levels creators would be able to set up five different price points for memberships, each with their own set of perks. This feature has already been tested by selected YouTubers including the Fine Brothers Entertainment on their REACT channel. Surprisingly, YouTube channel membership revenue increased by 6x after they rolled out two more expensive pricing tiers. Not forget to mention, the company Merch shelf feature also launched last year at VidCon.