history privacy tool

Facebook said on Tuesday that it is beginning to roll out a long-awaited history privacy tool that will let users clear information from apps and websites they browse outside of the social media. The social media giant collects a trove of information about the 2.4 billion people who log into its site every month. It allows businesses to better target ads at potential customers.


The feature is called Off-Facebook activity and will show you a list of apps and websites that share your online activity with the social network. It also provides you the option to disconnect this browsing activity from your Facebook account now and in the future. Facebook’s Clear History privacy tool is now rolling out in Ireland, South Korea, and Spain, with other countries to follow in the coming months as announced by the company.

Facebook made this new tool in the wake of Cambridge analytica scandal, which is designed to give users more control over their data privacy at the expense of advertisers’ targeting capabilities. When you open this feature, you’ll see the apps and websites that are tracking your activity and sending reports back to Facebook for ad targeting purposes. Tapping on the “Clear History” button will dissociate that information from your Facebook account.

You can also choose to block companies from reporting their tracking data about you back to Facebook in the future. You’ll have the option of disconnecting all off-Facebook browsing data or data for specific apps and websites. Facebook says the product is rolling out slowly to help ensure it’s working reliably for everyone.

Facebook CEO Mark Zuckerberg in 2018 unveiled this tool before giving its keynote speech at the company’s F8 developer conference. The announcement also came after revelations surfaced that a UK political consultancy. Facebook delayed the release of the privacy tool after its announcement. Because facebook employees ran into a number of challenges while building the feature because the social network organizes web browsing data in a particular way.

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Moreover, the company said it took longer to launch the feature because it was exploring other options for the privacy tool after hearing from privacy experts. If you want to access the tool, go to your Facebook account settings and click on a section that says Off-Facebook Activity. There you will come across options to view what information other apps and websites share with Facebook, clear your history, and disconnect your account from certain apps and websites or all of them in the future.

The average smartphone user has more than 80 apps on their phone and uses nearly 40 of them every month, according to a 2018 report by app analytics service. In a blog post, Facebook wants to build the same tool as it attempts to reorient the company around privacy.