Despite an endless wave of public relation crisis of Facebook, the company has decided to label its subsidiaries Instagram and Whatsapp. Facebook will attach its stamp and name ‘WhatsApp & Instagram from facebook’ to those companies. Facebook bought Instagram in 2012 and WhatsApp in 2014. But even today, many users of those apps don’t realize they are part of Mark Zuckerberg’s empire.
Facebook extends its policy structure order to allow them to operate as independent brands. All these companies have their respective CEOs, their own apps and websites, their own office buildings and email addresses. Facebook even allowed WhatsApp employees to have nicer desks and fancier bathrooms. On Friday, Facebook told the companies that their independent era is over now, they have told employees that Facebook’s ownership of both apps will become clearer.
From now onwards Instagram app says “Instagram from Facebook” at the bottom of the login page and the settings page. Mark Zuckerberg has taken some steps in the past to make WhatsApp and Instagram less independent. He then removed both companies’ founders and installed Facebook executives. Earlier this year, he said that he would merge their messaging platforms into an encrypted version of Facebook Messenger.
As far as employees and users are concerned, they are not liking the merging of three brands. For three years, critics have hammed him for not having better operational control over his empire. Now, he’s asserting control. Last week, Facebook confirmed that both the Justice Department and the Federal Trade Commission are investigating the company for possible antitrust violations.
The news of Facebook rebranding Instagram and Whatsapp as first reported by The Information. Moreover, the new titles will appear in the title for both apps in Apple’s App Store and Google Play. On your device’s home screen, the name for each will mercifully remain the same. But you can also see “from Facebook” on the splash screen for both apps. Facebook already made this exact change with Oculus.
Twenty years ago, Microsoft tried to make a similar argument about its Windows operating system and its Internet Explorer browser. The government said Microsoft had illegally tied Explorer to Windows as a way of crushing browser competitor Netscape. Microsoft won the argument but it cost the company four years of the fight which had hindered Microsoft’s ability to innovate for the next decade.
A few days ago, Facebook said that they are making progress on developing a noninvasive wearable device that allows people to type using their thoughts, two years after the company announced its mind-reading initiative. A study regarding this technology published in the journal Nature Communications showed how researchers were able to use the brain-computer interface to decode speech directly from the human brain onto a screen.