Peacock TV is Comcast-based NBC Universal’s new streaming service which has launched today across the U.S with its fully free tier. It also includes free trial versions. A soft version of Peacock as launched in April in the U.S.
Now that Peacock is finally here, let’s have a deep insight into this new streaming service. Peacock is available on a number of platforms including Apple’s TV OS and Google’s Android TV with a free trial of seven days for its premium tiers and always-free tier that gives access to about two-thirds of its library of shows and movies with advertising.
To unlock the full library of shows and movies you need to pay a price of $4.99 a month for the full catalog access with ads and $9.99 a month to go ad-free. Peacock’s catalog contains more than 20,000 hours of shows, news, sports, curated channels, movies, trending highlights, and exclusive high-budget original programs.
Peacock is not available on two of the most popular platforms on the market. In the past, HBO Max and now Peacock has launched with the same missing thing that is you cannot watch it on Roku or Amazon Fire TV. On Tuesday in a detailed statement on Peacock’s availability, NBCUniversal clearly said that the streaming service would launch on a variety of platforms, but Roku and Amazon Fire TV were evidently missing from its list.
The reason for this exclusion was discussed in a CNBC report that NBCUniversal refused to Amazon’s demand to get a share of Peacock’s subscription fees for including the service in Amazon Channels. NBCUniversal also failed to come to terms with Roku on an ad revenue split between the companies.
Peacock has entered a market that is already crowded with big names like Netflix, Amazon Prime, Hulu, HBO, and Apple TV. To make its place, Peacock has launched with a comparatively less expensive cost than most of its counterparts. As during pandemic, due to financial crisis people have become more price-conscious, Peacock will have an edge over Netflix for its ad-supported free trial with many original programs and movies to watch.
The pandemic has also hit the service negatively as several plans for Peacock’s wider launch were capsized. Filming the production of original programming is largely disrupted in March. Plan to tow Peacock’s national launch on NBC’s live coverage of the summer Olympics is doubtful as the games have been delayed to 2021. Also, Roku and Fire T.V are by far the most popular and trusted globally by people to stream all kinds of content. Inevitably, NBCUniversal will need to deliver Peacock to those services at some point.